Why Do Clothes Smell?

Sweat is the leading cause of smell in our clothes. Interestingly, sweat itself has no smell but it’s the bacteria feeding on it that produces odor.

Our Patent Pending technology uses 99.9% Pure silver bonded polymer to permanently kill the odor producing bacteria for the life of the denim.


99.9% Pure Metallic Silver Bonded Polymer

 In the presence of sweat, Silver releases an infinite supply of positively charged silver ions (Ag+) across the life of our patent pending denim fabric.


Ag+ Ion Release

 Ag+ ions penetrate the surface of negatively charged bacteria and disrupt the cell division. Silver Ions prevent the bacteria from breeding and prevent the denim from smelling permanently for long periods of time.


Ag+ Ions penetrate bacteria and disrupt cell division


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